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CLIENT: UGLY RUGLY  
ROLE: DESIGNER / CREATIVE DIRECTOR
AGENCY: JEFF HUNT DESIGN
Ugly Rugly is a Brooklyn-based sustainable business that makes hand-crafted rugs, homegoods, and lifestyle products. Working closely with the founders, I was tasked with creating a bold visual identity that captures the personality and individuality of the varied range of products they make.

I created a custom wordmark nodding to the materiality of the products, speaking to the quirky and playful nature of the line, as well as developed a campaign with a set of taglines that promote the brand from print to digital touchpoints. 





© JEFF HUNT DESIGN — 2017