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CLIENT: OPENTABLE 
ROLE: DESIGNER
AGENCY: TOMORROW PARTNERS
TEAM: GABY BRINK — CREATIVE DIRECTOR
NATHALIE DESTANDU — LEAD STRATEGIST
MONICA HERNANDEZ — SENIOR DESIGNER
LIZ TRAN — DESIGNER
ASTRA SODARSONO — DESIGNER
OpenTable is the industry leader in online reservation and back-of-house restaraunt booking applications. At Tomorrow Partners, we were asked to create a compelling new narrative to define their brand.

Beginning with extensive consumer and restauranteur interviewing and research, we developed a comprehensive brand strategy, taking the emphasis away from the transactional aspects of the service, and shifted focus to the human elements of exciting dining experiences through a refreshed logo, as well as a photography and a tone of voice that is warm and welcoming.

*Featured in: Brand New, Logo Lounge, Business Insider's "Best Rebrands of the Year"


© JEFF HUNT DESIGN — 2017