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CLIENT: JAZZ AT LINCOLN CENTER
ROLE: SENIOR DESIGNER
AGENCY: JALC CREATIVE SERVICES
TEAM: CASEY WALTER — CREATIVE DIRECTOR
MAYA SARIAHMED — SENIOR DESIGNER
JAMES THIGPEN JR. — JUNIOR DESIGNER
In 2016, Jazz at Lincoln Center underwent a complete rennovation. Due to this change of space, for the first time, the JALC Orchestra and featured artists were going to be performing songs from the American Songbook around New York City in jazz night clubs and institutions instead of their usual home at the Time Warner building.

For this brand refresh, we centered the visual language and photography around these unique environments — deep blue backgrounds with bright blue and red pops of color referencing the neon signs and dark, hazy jazz bars in NYC. 

*Work featured in the Jazz at Lincoln Center case study in Paula Scher’s new monograph Works by Unit Editions.

PHOTOS © JAZZ AT LINCOLN CENTER — 2017


© JEFF HUNT DESIGN — 2017