BACK
CLIENT: COMPASS DEVELOPMENT
ROLE: SENIOR DESIGNER / ART DIRECTOR
TEAM: PAUL VLACHOU — CREATIVE DIRECTOR
JEFF LAI — CREATIVE DIRECTOR
FRANK DEROSE — CREATIVE LEAD
A sub-brand of Compass, New Development sought a voice of it’s own to represent the offerings and unique services specific to this team. Unlike Compass (agents/ consumers/ tools for facilitation) — New Development deals in making projects happen from the ground-up.

First we dropped the “New” and renamed simply to Compass Development, and created an ownable visual identity to distinguish the sub-brand from the parent Compass identity. Creating a symbol and custom wordmark, and pairing with Harmonia and GT Pressure typefaces, the Compass Development brand language focuses on the strategic offerings for growing dynamic and expansive projects.



© JEFF HUNT DESIGN — 2017