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CLIENT: COMPASS  
ROLE: SENIOR DESIGNER / ART DIRECTOR
TEAM: PAUL VLACHOU — CREATIVE DIRECTOR
JEFF LAI — CREATIVE DIRECTOR
ANDREW RUTLEDGE — SENIOR DESIGNER
The first consumer-facing product built by Compass, Collections is real estates first visual workspace. Combining sharing and organizing features similar to that of Pinterest, with the ability to invite, comment and discuss with agents, friends, and more, Collections puts the power of Compass’ robust real estate searching platform into the hands of agents and consumers alike.

Starting with the foundational elements of the Compass brand (pattern, typography, etc) — we used the dots from the pin-grid pattern as a visual device representing the many facets of this new and powerful tool. Creating a custom word mark, unique dot patterns, art direction, and tone-of-voice, the Collections identity is linked to the Compass parent brand, while taking on a voice of its own.







© JEFF HUNT DESIGN — 2017