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CLIENT: ALLEY NYC 
ROLE: BRAND DESIGNER
TEAM: SIMON ENDRES — CREATIVE DIRECTOR
DANIEL RENDA — DESIGN LEAD
MIKE LAST — BRAND DESIGNER
Alley NYC is a coworking space created by New Yorkers, for New Yorkers. Not like your typical WeWork or Neuehaus, Alley is a space that serves as a foundation for a collaborative environment — one that serves as the launch-point for great ideas to take shape.

Starting with the strategic positioning of “Meet here, go far”, we developed a symbol representative of this by diving the capital “A” into to parts — the solid base acting as the foundation, and the apex which points ever upward. Combining this symbol with a lively visual system that includes a playful header type in Beirut, hand-drawn illustrations at the essence of NY street art, and a subtle color-coding system that accents elements around the space, the brand identity for Alley clearly sets it apart from other co-working spaces around the city.




© JEFF HUNT DESIGN — 2017